C1. How did you approach writing your cover letter?
The cover letter is not commonly used in MBA applications anymore. A few schools do still use it.
MBAs mainly used the cover letter to emphasize why they wanted an MBA, why now was the right time, and why this was the right school. An executive summary of the rest of their application.
Sometimes, they introduced new content in the cover letter and used it to fill in gaps in the application.
It was also commonly seen as a hook or attention grabber; something to pique their interest.
Explain why an MBA and why now
Explain why this MBA school fits you
Elizabeth De Montigny
Opportunity to show personality and explain why this MBA school fits you; start from scratch on every letter
Executive summary of your application
Think of the cover letter as an executive summary of your full application; also use it to fill in gaps
The cover letter is a great opportunity to explain more of your story and outline your application
Keep it short
If the letter isn't short, interesting, and tailored to the school, it's a shitty letter